What is SEO?
SEO stands for Search Engine Optimization.
SEO is all about optimizing a website for search engines.
SEO is a technique
for designing
and developing a website to rank well in search engine results.
improving
the volume and quality of traffic to a website from search engines marketing by
understanding how search algorithms work, and what human visitors might search.
SEO is a subset of search engine marketing. SEO is also
referred as SEO copyrighting, because most of the techniques that are used to
promote sites in search engines, deal with text.
If you plan to do some basic SEO, it is essential that you
understand how search engines work.
How Search Engine Works?
Search engines perform several activities in order to deliver
search results.
Crawling - Process of fetching all the
web pages linked to a website. This task is performed by a software, called
a crawler or a spider (or Googlebot, in case
of Google).
Indexing - Process of creating index for
all the fetched web pages and keeping them into a giant database from where it
can later be retrieved. Essentially, the process of indexing is identifying the
words and expressions that best describe the page and assigning the page to
particular keywords.
Processing - When a search request comes,
the search engine processes it, i.e. it compares the search string in the
search request with the indexed pages in the database.
Calculating
Relevancy - It
is likely that more than one page contains the search string, so the search
engine starts calculating the relevancy of each of the pages in its index to
the search string.
Retrieving
Results - The
last step in search engine activities is retrieving the best matched results.
Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their
relevancy algorithm dozens of times per month. When you see changes in your rankings
it is due to an algorithmic shift or something else outside of your control.
What is On-Page and Off-page SEO?
Conceptually, there are two ways of optimization:
On-Page
SEO - It
includes providing good content, good keywords selection, putting keywords on
correct places, giving appropriate title to every page, etc.
Off-Page
SEO - It
includes link building, increasing link popularity by submitting open
directories, search engines, link exchange, etc.
What is Website Development?
Web development refers to building website
and deploying on the web. Web development requires use of scripting languages
both at the server end as well as at client end.
Before developing a web site once should keep several aspects
in mind like:
What to put
on the web site?
Who will
host it?
How to make
it interactive?
How to code
it?
How to
create search engine friendly web site?
How to
secure the source code frequently?
Will the web
site design display well in different browsers?
Will the
navigation menus be easy to use?
Will the web
site loads quickly?
How easily
will the site pages print?
How easily
will visitors find important details specific to the web site?
How
effectively the style sheets be used on your web sites?
Web Development Process
Web development process includes all the steps that are good
to take to build an attractive, effective and responsive website. These steps
are shown in the following diagram:
WHO WE ARE?
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For more information.
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